The Creative Process

Ever see a design and wonder how it was created from start to finish? The following is a glimpse of what goes on during the creative process of my many projects - step by step:

The Inspiration

I was perusing the web and came across this dynamic shot of basketball players. I really liked the perspective of the shot coming from behind the basket and it gave me the idea to base the design of the men's basketball team for KSU.

The Photoshoot & Production

Once I sketched out (very roughly) the basic placement of the players I worked with our marketing specialist/client manager and photographer to figure out if what I was envisioning would work out. We discussed back and forth about the way the players should be posed and what action they should be shot doing. Once a photography shoot was set up our photographer shot the players individually from behind the goal.

I took each player and isolated them from their individual backgrounds and placed them in the poster. The "comp" was then approved by the athletics marketing staff and coaches - I then moved on to the really fun part - effects!

After enhancing the photos and adding effects, sponsor logos and schedule, along with some minor edits back and forth, below is the final product:

Happy Clients = Happy Designer!

Below are additional pieces that I designed for the basketball teams...